Promoting your music and becoming a known face or voice in the music industry meant you had to know the right people or you had to be present at the right place or moment. However, times are changing and with access to technology that has wiped out boundaries, your visibility has increased. While the efforts still need to be made, it has become a lot easier to put your talent out there. Earning money while increasing your presence is a big part and it is important to explore all the areas. For instance, pushing your music as a ringtone on iTunes will earn you a small royalty every time a ringtone is downloaded. This royalty must be paid by music services or Telecom companies like AT&T and Vodafone. Every small contribution helps and in this case telecoms help you to do that.
Before attempting to browse or start the process of promoting your music around, you should try to understand a few things: To begin with
- You must know the kind of audience you cater to. This will help you to understand how to approach them and the best way to connect with them.
- Once that is sorted out, you should attempt to learn where the target audience generally hangs out.
- An understanding of how your peer connects with their audience should tell you where to begin.
- You should make a list of things you can put up- photos, upcoming gigs, small sound clips from songs being worked on and so on.
No matter how important and reliable social media is, you should think about setting up a website of your own depending on availability of funds. Having your own platform takes away quite a bit of pressure and allows you to use it in the way that you like.
Some of the ways in which you can promote your music online are:
- Your own official website is always the best way to start. This way your fans will know where to stop by for more information and in the future, if you plan to sell merchandise, this can be a good front to get the official stuff from.
- A blog is the most understated way to connect but it shows the softer and more creative aspect to an artist. You can plan to post the behind-the-scenes part of writing and recording of songs. The diaries you write while on the road for concerts can be showcased here. Your fans will love a more individualized touch and this platform can offer that to your fans.
- Email lists may sound boring and old but they work like none else. Just remember that while your fans follow your page, there may be other pages they follow and if at the time you post an update, they are not around, your information may get lost on their page. So, it is a huge risk you will be taking if you are depending on the social media alone. It should be a part of your action plan and not the only plan.
- Social Media: Social media has taken advertising to new levels. The advertising industry has responded very well and we are seeing amazing adverts and promotions to cater to several kinds of groups.
- Facebook: This is probably one of the most used and maybe even overused methods of staying in touch online. Its algorithm determines what the fans see and that does not work in your favor but it should be used as it holds the status as the most used social media platform.
- Instagram: Owned by Facebook, your everyday photos and videos can be posted in a unique and inventive way to hold the audience’s attention. Instagram is also used extensively by celebrities and many people and hence the opportunity for you to showcase yourself in the best way possible.
- Radio: While the option may seem outdated, there is a huge following for radio. Some of the best songs and artists get featured on the radio. Online radio is catching up and therefore you should attempt to get your music played on such a platform.
- YouTube: Getting views on Youtube is one sure shot way to success. Fans can find you easily on youtube since its viewer base is increasing constantly. You should also find a way to link your viewers to your website thereby increasing your fan base constantly.